Week 1: Cube Project


Week 1: Cube Project

For the first assignment, I chose to focus on the typeface Rockwell. Rockwell is a Geometric Slab Serif that is nearly completely made up of straight lines, perfect circles, and acute angles. Its towering x-height and equal stroke width contribute to the font's powerful appearance and blocky impression. Because of this blocky character, Rockwell works best as a headline typeface rather than in body content. It might feel mechanical since it is so straight and angular, yet it also feels inviting and pleasant. Rockwell is a great illustration of how some Slab Serifs have a welcoming warmth to them, despite the fact that they should be cold and stiff. It was created by the Monotype foundry's in-house studio in 1934, under the direction of Frank Hinman Pierpont, a Connecticut engineer and linotype designer who relocated to London. In various early 1990s editions of Guinness World Records, Rockwell was included. The Rockwell typeface was used extensively on informational signs at Expo 86 in Seville, and the Docklands Light Railway utilized a bold weight of this design in the late 1980s and early 1990s. Tall Lighthouse, a UK poetry publisher, now uses Rockwell's work in all of their publications and on their website. Rockwell is still accessible through Monotype, a multinational business with over 18,000 fonts and offices all over the globe.

Rockwell (meaningfultype.com)

Rockwell Typeface | The Academic Book of the Future (academicbookfuture.org)







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